Sprint and Nokia are launching the first US trial of mobile ads and landing pages that will be dynamically served based on the users location. Phase One of this trial will launch in just a few weeks, and will feature brands in the retail and automotive categories.
Sprint subscribers who browse the mobile web AND are near on of the retail locations that will be participating in the trial may see banners related to a nearby offer. If they click on the banner, the landing page will display the contact details and a map along with information about the offer.
This trial is being powered by KnowledgeWhere of Canada.
Tuesday, May 13, 2008
Sprint / Nokia Location Based Ad Trial
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